Mass-Media Information Campaigns and Knowledge-Gap Effects1
نویسندگان
چکیده
منابع مشابه
Effective Mass Media Strategies for Drug Abuse Prevention Campaigns
Mass communication holds substantial promise as a tool for reaching and persuading people to adopt new and healthier lifestyles. This has long been recognized by those interested in prevention of drug abuse and in other unhealthy behaviors (Flay & Sobel, 1983; Rogers & Storey, 1987; Schilling & McAlister, 1990; Wallack, 1989). Prevention efforts, such as the National Institute on Drug Abuse's "...
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This piece begins with a brief literature review that focuses upon how media attempt to make sense of news events and construct meaning about HIV/AIDS. We then focus specifically on a linguistic process identified in French dailies in articles about the prevalence and incidence of HIV/AIDS, namely, the presence of certain adverbs. The impact of this linguistic process is also investigated in an...
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Cigarette advertising and promotion have been shown to influence smoking in young persons, but the powerful effect of the mass media on behavior can also be used to promote health. Several states have earmarked a portion of their cigarette excise tax revenues to fund mass media antismoking campaigns, which have been effective in reducing cigarette consumption and in helping persons quit smoking...
متن کاملCharacterizing tobacco control mass media campaigns in England
AIMS To characterize publically funded tobacco control campaigns in England between 2004 and 2010 and to explore if they were in line with recommendations from the literature in terms of their content and intensity. International evidence suggests that campaigns which warn of the negative consequences of smoking and feature testimonials from real-life smokers are most effective, and that four e...
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ژورنال
عنوان ژورنال: Journal of Applied Social Psychology
سال: 1997
ISSN: 0021-9029,1559-1816
DOI: 10.1111/j.1559-1816.1997.tb00280.x